Chevrolet dips into the past as it creates the division’s performance-car future, with two versions of its newest small car set to carry the Super Sport name. To back up that well-known marque, these cars, the Cobalt SS and SS Supercharged, will include a considerable array of hot performance equipment and unique trim.
Chevrolet first used the Super Sport name for 1957, on an experimental,
hand-built racing car called the Corvette SS. The car showed plenty of
potential, but a racing ban self-imposed by American auto manufacturers shut the
project down after just one unsuccessful outing. It would be another five years
before the Super Sport moniker would return. This time it would be on a
production car, the 1961 Impala SS.
Setting an important precedent for Chevrolet’s high-performance nameplate, that
first Impala Super Sport looked externally little different from regular Impalas
but had exceptional performance. In the years that followed, Chevrolet would
offer similarly understated-looking Super Sport versions of everything from
diminutive Chevy II compacts to hulking full-size pickups.
With the help of such Super Sport models, Chevrolet for decades held sway with
buyers looking to get traditional American-style performance--big, potent V8s
powering cars with relatively husky dimensions. (Even the division’s sports car,
Corvette, still conforms to this basic formula.) But where Chevrolet didn’t seem
to catch on very quickly was in the burgeoning sport-compact market. While other
automakers—import brands in particular—embraced and courted this demand for hotted-up subcompact coupes, Chevrolet seemed to be hiding from it, continuing
to trot out the dated, lackluster Cavalier.
Why has it taken so long for Chevrolet to offer a decent sport-compact model?
For one thing, it’s likely that the division simply had too many other things to
concentrate on, such as introducing several all-new sport-utility models that
are more profitable than low-priced entry-level cars.
But if so, that wasn’t the only issue delaying a serious entry into the sport
compact market. According to Chevrolet, they didn’t want to rush the process and
end up with a product that disappointed enthusiasts. “It was really just about
making sure we get it right,” says Jim Campbell, director of Chevrolet car
marketing. “One thing that’s easy to do is to take an awesome marque like SS and
dilute it. We wanted it to be credible.”
For the Cobalt team, building such credibility meant emphasizing engineering and
hardware over style and flash. “We’re going to be very judicious about what we
put ‘SS’ on,” says Campbell. “For SS, the mantra inside the division is ‘more go
than show.’”
Journalists were recently allowed a close-up look at some of the various Cobalt
models. The examples shown were prototypes, but they’re said to be practically
indistinguishable from what the final production versions will be. There were no
opportunities to drive them, but all present were allowed to look them over
closely inside and out, giving a good opportunity to see this significant new
performance car firsthand.
Cobalt will debut in late 2004 as a 2005 model. While offered in coupes and
sedans as base, LS, and LT models, it’s the top-line SS and SS Supercharged
versions that will be of interest to performance car fans.
Cobalt SS is available as a four-door sedan or two-door coupe. It has a
2.4-liter four-cylinder engine that makes 170 horsepower, 30 more than the
2.2-liter of base, LS, and LT models. Available transmissions in the SS are
standard 5-speed manual or optional 4-speed automatic. Also included in the SS
are sport-tuned suspension; disc instead of drum rear brakes; 17-inch alloy
wheels; and unique trim.
The Cobalt SS Supercharged is available in coupe only. Central to this model is
its 2.0-liter four-cylinder that has an intercooled Eaton helical roots-type
supercharger, which boosts horsepower to a hearty 205. Unlike the regular SS, a
5-speed manual is the only transmission offered on the SS Supercharged. (This
was the only suitable transmission thus far validated for that much power,
according to Campbell.)
Also part of the SS Supercharged are 18-inch alloy wheels and a suspension tuned
for even sportier handling, with a ride height that’s lowered by 10
mm. Exterior
details exclusive to the SS Supercharged include revised rocker panels; tall
front fascia; and a high, deck-mounted spoiler.
And what about the performance? According to Chevrolet Cobalt marketing manager
Jeff Haag, the SS Supercharged does 0-60 mph in 6.4 seconds and runs the quarter
mile in an impressive 14.9 seconds. What’s more, Haag says the SS Supercharged
isn’t required to have a speed limiter because the car comes equipped with
Z-rated tires, allowing a top speed of 143 mph.
With that kind of performance, it’s obvious that Chevrolet is serious about
making sport-compact buyers forget about the Cavalier. But it wasn’t just the
mechanicals that people knocked that perennial subcompact for; Cavalier’s
interior was a harsh environment of taxi-cab-plain design, toy-grade plastic
finishes, and miniscule dimensions.
Fortunately, Cobalt seems to rectify those shortcomings as well, with an
interior that appears to be of a much higher quality than that of Cavalier in
terms of design as well as materials—more like a decent midsize instead of a
moderately priced subcompact. A standard A-pillar mounted Autometer boost gauge
heightens the sporty ambiance of Cobalt’s top performance model, as do optional
door- and seat-panel inserts that are color keyed (with certain limitations) to
the exterior hue.
In addition to its stylish look, the cabin of the Cobalt coupe feels
considerably more spacious than that of Cavalier, reflecting Cobalt’s larger
exterior dimensions. Up front, there’s plenty of room for six-footers. That
height is about the limit for comfortable riding in Cobalt’s backseat, but
that’s typical of most such sporty coupes.
Prices haven’t been announced for any of the Cobalt models yet, but the SS
supercharged is likely to start in the relatively affordable high-teen,
low-twenty-thousand dollar range.
Although it’s unlikely these latest Super Sports will remind traditional
musclecar fans of their ’61 Impala SS, Cobalt SS and SS Supercharged could
easily teach a whole new generation of performance-car fans the big meaning of
those two little letters.



