Kia Motors is to unveil a dramatic 2+2 sports coupe concept – the work of Chief
Design Officer Peter Schreyer – at the IAA in Frankfurt on Tuesday 11 September.
Revealing a first ‘preview image’ of the car, Schreyer said: “Kia has given me the opportunity to shape its whole brand design and character. Seldom does a designer have such a clean sheet to work with.
“We started this exciting journey with the Kia ex_cee’d cabrio concept at the Geneva Show back in March, and at Frankfurt I’m sure Kia will surprise the entire automotive world when people see our new sports coupe concept in the metal.”
The new concept – its name remains secret for now – has an imposing road presence and was designed by Schreyer at Kia’s Frankfurt Design studio and was built in Europe.
The ex_cee’d cabrio concept was Schreyer’s first design after joining Kia in September last year, but the 53-year-old Bavarian had previously indicated that Frankfurt would be the target for his unveiling of a new face for Kia products in the future. The sports coupe concept is his design statement for Kia and heralds a future product strategy focussed on design.
Schreyer was recently awarded an honorary doctorate by the Royal College of Art in London in recognition of the contribution he has made to automotive design over the last 25 years.