The secret is out: Mazda Motor Corporation will publicly reveal the much anticipated third generation MX-5 roadster at the 75th annual Geneva International Motor Show. The all-new two-seater will be shown for the first time at a VIP event during the evening of February 28 and will make its public debut at a press conference at the Geneva Show on March 1. Detailed information and photos will be made available at that time.

The all-new Mazda MX-5 roadster is just one of the exciting products Mazda has planned for Geneva with the company showcasing its successful line of new-generation Zoom-Zoom vehicles, including a significantly upgraded version of the highly successful Mazda6.

Mazda6 was the company’s first, new-generation Zoom-Zoom product and was launched into global markets in the spring of 2002. Since then, it has won over 100 automotive awards and been a key component of Mazda’s recent global success.

“While we’re excited to finally get the cover off the new MX-5, I think the entire line of Mazda’s new-generation Zoom-Zoom products deserves to be center stage,” said Stephen Odell, senior managing executive officer in charge of Marketing, Sales and Customer Service. “It is particularly gratifying to showcase the upgraded Mazda6 in Europe, where it has been so successful. With the upgrade, we have improved the product in vital areas such as NVH, performance and overall visual appeal.”